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Agent Skill

Press Release skill

press-releasedeanpeters/Product-Manager-Skillsskills/press-release/SKILL.md

Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.

7.6k

always on

31 tokname + description

once used

2,381 tokSKILL.md body

bundled files

311 KB

repo stars

7.6kGitHub

Install the Press Release skill

Skills CLI (Claude Code, Codex, Cursor and others)

npx skills add https://github.com/deanpeters/Product-Manager-Skills --skill press-release

Claude Code, by hand (all projects)

git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git /tmp/Product-Manager-Skills
mkdir -p ~/.claude/skills
cp -R /tmp/Product-Manager-Skills/skills/press-release ~/.claude/skills/press-release

For one project only, copy the folder into .claude/skills/ in that project instead. The agent picks it up when a task matches its description.

What it costs your context

Agent Skills load in three steps. Tokens counted with the o200k tokenizer; your model's count will differ a little.

WhenWhat loadsCost
Every sessionName and description31 tok
When the agent uses itThe SKILL.md instructions2,381 tok
Only if opened3 bundled files (11 KB)varies

Until it is used, press-release costs about 44× less than the median MCP server we measured (1,362 tokens on every turn). Installing all 77 skills from deanpeters/Product-Manager-Skills would load 2,883 tokens of descriptions. Skills vs MCP study

Checks

Our checks found nothing to flag: it follows the Agent Skills specification's naming and size guidelines and doesn't pipe downloads into a shell.

Checked 2026-10-22 · method

What's inside

The headings of its SKILL.md. Read the full file on GitHub.

  • Purpose
  • Input
  • Key Concepts
  • The Amazon Working Backwards Framework
  • Press Release Structure
  • Why This Works
  • Anti-Patterns (What This Is NOT)
  • When to Use This
  • When NOT to Use This
  • Application
  • Step 1: Gather Context
  • Step 2: Draft the Headline
  • Step 3: Write the Dateline and Introduction
  • Step 4: Explain the Problem
  • Step 5: Describe the Solution (Outcome-Focused)
  • Step 6: Add Supporting Details
  • Step 7: Include Boilerplate
  • Step 8: Add Call to Action and Media Contact
  • Step 9: Test the Press Release
  • Examples
  • Common Pitfalls
  • Pitfall 1: Feature List Instead of Benefits
  • Pitfall 2: Vague Problem Statement
  • Pitfall 3: Jargon-Heavy Language

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