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Agent Skill

Customer Journey Map skill

customer-journey-mapdeanpeters/Product-Manager-Skillsskills/customer-journey-map/SKILL.md

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.

7.6k

always on

40 tokname + description

once used

3,161 tokSKILL.md body

bundled files

37 KB

repo stars

7.6kGitHub

Install the Customer Journey Map skill

Skills CLI (Claude Code, Codex, Cursor and others)

npx skills add https://github.com/deanpeters/Product-Manager-Skills --skill customer-journey-map

Claude Code, by hand (all projects)

git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git /tmp/Product-Manager-Skills
mkdir -p ~/.claude/skills
cp -R /tmp/Product-Manager-Skills/skills/customer-journey-map ~/.claude/skills/customer-journey-map

For one project only, copy the folder into .claude/skills/ in that project instead. The agent picks it up when a task matches its description.

What it costs your context

Agent Skills load in three steps. Tokens counted with the o200k tokenizer; your model's count will differ a little.

WhenWhat loadsCost
Every sessionName and description40 tok
When the agent uses itThe SKILL.md instructions3,161 tok
Only if opened3 bundled files (7 KB)varies

Until it is used, customer-journey-map costs about 34× less than the median MCP server we measured (1,362 tokens on every turn). Installing all 77 skills from deanpeters/Product-Manager-Skills would load 2,883 tokens of descriptions. Skills vs MCP study

Checks

Our checks found nothing to flag: it follows the Agent Skills specification's naming and size guidelines and doesn't pipe downloads into a shell.

Checked 2026-10-22 · method

What's inside

The headings of its SKILL.md. Read the full file on GitHub.

  • Purpose
  • Input
  • Key Concepts
  • The Customer Journey Mapping Framework
  • Why This Works
  • Anti-Patterns (What This Is NOT)
  • When to Use This
  • When NOT to Use This
  • Application
  • Step 1: Prepare Prerequisites
  • Step 2: Set Clear Objectives
  • Step 3: Choose a Buyer Persona
  • Step 4: Map Each Stage
  • Step 5: Visualize the Map
  • Step 6: Analyze and Prioritize
  • Step 7: Test and Refine
  • Examples
  • Common Pitfalls
  • Pitfall 1: Generic Emotions
  • Pitfall 2: Missing Touchpoints
  • Pitfall 3: Internal Perspective
  • Pitfall 4: No KPIs or Goals
  • Pitfall 5: One-and-Done Exercise
  • References

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