SEO Stack MCP Server

by raffaele86io.github.Raffaele86/seo-stack-mcpv0.2.0

The complete open-source SEO data stack for AI agents: 7 sources, 86 tools, one MCP server

1Pythonstdioofficial registry

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Maintained3mo ago

Install SEO Stack MCP server

claude mcp add seo-stack -e BING_WEBMASTER_API_KEY='<bing-webmaster-api-key>' -e CLARITY_API_TOKEN='<clarity-api-token>' -e GOOGLE_ADS_DEVELOPER_TOKEN='<google-ads-developer-token>' -e GOOGLE_ADS_CLIENT_SECRET='<google-ads-client-secret>' -e GOOGLE_ADS_REFRESH_TOKEN='<google-ads-refresh-token>' -e OPENPAGERANK_API_KEY='<openpagerank-api-key>' -- uvx seo-stack-mcp

{
  "mcpServers": {
    "seo-stack": {
      "command": "uvx",
      "args": [
        "seo-stack-mcp"
      ],
      "env": {
        "BING_WEBMASTER_API_KEY": "<bing-webmaster-api-key>",
        "CLARITY_API_TOKEN": "<clarity-api-token>",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "<google-ads-developer-token>",
        "GOOGLE_ADS_CLIENT_SECRET": "<google-ads-client-secret>",
        "GOOGLE_ADS_REFRESH_TOKEN": "<google-ads-refresh-token>",
        "OPENPAGERANK_API_KEY": "<openpagerank-api-key>"
      }
    }
  }
}

Add to ~/.cursor/mcp.json (global) or .cursor/mcp.json (project).

{
  "mcpServers": {
    "seo-stack": {
      "command": "uvx",
      "args": [
        "seo-stack-mcp"
      ],
      "env": {
        "BING_WEBMASTER_API_KEY": "<bing-webmaster-api-key>",
        "CLARITY_API_TOKEN": "<clarity-api-token>",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "<google-ads-developer-token>",
        "GOOGLE_ADS_CLIENT_SECRET": "<google-ads-client-secret>",
        "GOOGLE_ADS_REFRESH_TOKEN": "<google-ads-refresh-token>",
        "OPENPAGERANK_API_KEY": "<openpagerank-api-key>"
      }
    }
  }
}

Settings → Developer → Edit Config (claude_desktop_config.json), then restart.

{
  "servers": {
    "seo-stack": {
      "type": "stdio",
      "command": "uvx",
      "args": [
        "seo-stack-mcp"
      ],
      "env": {
        "BING_WEBMASTER_API_KEY": "<bing-webmaster-api-key>",
        "CLARITY_API_TOKEN": "<clarity-api-token>",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "<google-ads-developer-token>",
        "GOOGLE_ADS_CLIENT_SECRET": "<google-ads-client-secret>",
        "GOOGLE_ADS_REFRESH_TOKEN": "<google-ads-refresh-token>",
        "OPENPAGERANK_API_KEY": "<openpagerank-api-key>"
      }
    }
  }
}

Add to .vscode/mcp.json in your workspace.

{
  "mcpServers": {
    "seo-stack": {
      "command": "uvx",
      "args": [
        "seo-stack-mcp"
      ],
      "env": {
        "BING_WEBMASTER_API_KEY": "<bing-webmaster-api-key>",
        "CLARITY_API_TOKEN": "<clarity-api-token>",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "<google-ads-developer-token>",
        "GOOGLE_ADS_CLIENT_SECRET": "<google-ads-client-secret>",
        "GOOGLE_ADS_REFRESH_TOKEN": "<google-ads-refresh-token>",
        "OPENPAGERANK_API_KEY": "<openpagerank-api-key>"
      }
    }
  }
}

Add to ~/.codeium/windsurf/mcp_config.json.

Configuration

Variable	Required	Secret	Description
GOOGLE_APPLICATION_CREDENTIALS	—	—	Path to a Google service-account JSON key (enables GSC + GA4)
SEO_STACK_OAUTH_CLIENT	—	—	Path to a Google OAuth desktop client secrets JSON (alternative to service account)
GA4_PROPERTY_ID	—	—	Default GA4 property ID
GSC_SITE_URL	—	—	Default Search Console property (e.g. sc-domain:example.com)
ADSENSE_ACCOUNT_ID	—	—	AdSense account (accounts/pub-XXXX...) — enables AdSense tools on top of the Google credentials
ADSENSE_CURRENCY	—	—	Reporting currency for AdSense tools (default USD)
BING_WEBMASTER_API_KEY	—	yes	Bing Webmaster Tools API key (enables Bing tools)
BING_SITE_URL	—	—	Default Bing site URL
CLARITY_API_TOKEN	—	yes	Microsoft Clarity Data Export API token (enables Clarity tools)
GOOGLE_ADS_DEVELOPER_TOKEN	—	yes	Google Ads developer token (enables Keyword Planner tools; needs the google-ads extra)
GOOGLE_ADS_CLIENT_ID	—	—	Google Ads OAuth client id
GOOGLE_ADS_CLIENT_SECRET	—	yes	Google Ads OAuth client secret
GOOGLE_ADS_REFRESH_TOKEN	—	yes	Google Ads OAuth refresh token (adwords scope)
GOOGLE_ADS_CUSTOMER_ID	—	—	Google Ads customer id (10 digits)
GOOGLE_ADS_LOGIN_CUSTOMER_ID	—	—	Manager account id, if the customer is under an MCC
OPENPAGERANK_API_KEY	—	yes	Open PageRank API key (enables the pagerank_score tool)

Freshness

Maintained — last maintenance signal 3mo ago. The newest of the signals below sets the band.

Last commit (default branch)
2026-07-19 · 3mo ago · GitHub
Latest release
2026-07-19 · 3mo ago · GitHub · v0.2.0
Package published
no data · npm/PyPI
Registry entry updated
2026-07-19 · 3mo ago · official registry · v0.2.0

FAQ

›How do I install the SEO Stack MCP server in Claude Code?

Run: claude mcp add seo-stack -e BING_WEBMASTER_API_KEY='<bing-webmaster-api-key>' -e CLARITY_API_TOKEN='<clarity-api-token>' -e GOOGLE_ADS_DEVELOPER_TOKEN='<google-ads-developer-token>' -e GOOGLE_ADS_CLIENT_SECRET='<google-ads-client-secret>' -e GOOGLE_ADS_REFRESH_TOKEN='<google-ads-refresh-token>' -e OPENPAGERANK_API_KEY='<openpagerank-api-key>' -- uvx seo-stack-mcp. For Cursor, VS Code, Claude Desktop and Windsurf, use the install tabs above.

›Does SEO Stack require an API key?

Yes. It expects BING_WEBMASTER_API_KEY, CLARITY_API_TOKEN, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, OPENPAGERANK_API_KEY, of which 6 are secrets.

›Can I use SEO Stack as a remote (hosted) MCP server?

No hosted endpoint is published; it runs locally over stdio.

›Is SEO Stack in the official MCP registry?

Yes, as io.github.Raffaele86/seo-stack-mcp.