Gtm MCP Server

by ainative-studioio.github.AINative-Studio/ainative-gtm-mcpv0.4.2

Full Google Ads, Analytics & Tag Manager lifecycle MCP for AI agents — 57 tools.

0Node.jsstdioofficial registry

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Active15d ago

Install Gtm MCP server

claude mcp add gtm -e GOOGLE_ADS_DEVELOPER_TOKEN='<google-ads-developer-token>' -e GTM_SERVICE_ACCOUNT_KEY_PATH='<gtm-service-account-key-path>' -- npx -y @ainative/gtm-mcp

{
  "mcpServers": {
    "gtm": {
      "command": "npx",
      "args": [
        "-y",
        "@ainative/gtm-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "<google-ads-developer-token>",
        "GTM_SERVICE_ACCOUNT_KEY_PATH": "<gtm-service-account-key-path>"
      }
    }
  }
}

Add to ~/.cursor/mcp.json (global) or .cursor/mcp.json (project).

{
  "mcpServers": {
    "gtm": {
      "command": "npx",
      "args": [
        "-y",
        "@ainative/gtm-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "<google-ads-developer-token>",
        "GTM_SERVICE_ACCOUNT_KEY_PATH": "<gtm-service-account-key-path>"
      }
    }
  }
}

Settings → Developer → Edit Config (claude_desktop_config.json), then restart.

{
  "servers": {
    "gtm": {
      "type": "stdio",
      "command": "npx",
      "args": [
        "-y",
        "@ainative/gtm-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "<google-ads-developer-token>",
        "GTM_SERVICE_ACCOUNT_KEY_PATH": "<gtm-service-account-key-path>"
      }
    }
  }
}

Add to .vscode/mcp.json in your workspace.

{
  "mcpServers": {
    "gtm": {
      "command": "npx",
      "args": [
        "-y",
        "@ainative/gtm-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "<google-ads-developer-token>",
        "GTM_SERVICE_ACCOUNT_KEY_PATH": "<gtm-service-account-key-path>"
      }
    }
  }
}

Add to ~/.codeium/windsurf/mcp_config.json.

Configuration

Variable	Required	Secret	Description
GOOGLE_ADS_DEVELOPER_TOKEN	—	yes	Google Ads API developer token (required for Google Ads tools)
GOOGLE_ADS_CUSTOMER_ID	—	—	Default Google Ads customer ID (10 digits, no dashes)
GTM_SERVICE_ACCOUNT_KEY_PATH	—	yes	Path to a Google Cloud service-account JSON key with Tag Manager API access

Freshness

Active — last maintenance signal 15d ago. The newest of the signals below sets the band.

Last commit (default branch)
2026-09-25 · 15d ago · GitHub
Latest release
no data · GitHub
Package published
no data · npm/PyPI
Registry entry updated
2026-08-01 · 2mo ago · official registry · v0.4.2

FAQ

›How do I install the Gtm MCP server in Claude Code?

Run: claude mcp add gtm -e GOOGLE_ADS_DEVELOPER_TOKEN='<google-ads-developer-token>' -e GTM_SERVICE_ACCOUNT_KEY_PATH='<gtm-service-account-key-path>' -- npx -y @ainative/gtm-mcp. For Cursor, VS Code, Claude Desktop and Windsurf, use the install tabs above.

›Does Gtm require an API key?

Yes. It expects GOOGLE_ADS_DEVELOPER_TOKEN, GTM_SERVICE_ACCOUNT_KEY_PATH, of which 2 are secrets.

›Can I use Gtm as a remote (hosted) MCP server?

No hosted endpoint is published; it runs locally over stdio.

›Is Gtm in the official MCP registry?

Yes, as io.github.AINative-Studio/ainative-gtm-mcp.